As the world emerged from the pandemic, new complexities took their place. Economic uncertainty, inflation, and shifting consumer behavior created headwinds across the CPG industry—and the recruiting world felt the ripple effects. For Protis Global, 2023 brought fresh challenges. Demand slowed. The market tightened. The path forward wasn’t always clear.

But we leaned in.

Rather than retreat, we reset. We focused on strengthening the core of our business—refining our strategy, sharpening our value proposition, and investing in our people, processes, and marketing. We doubled down on what made us great: deep client partnerships, category expertise, and a team built for impact.

We didn’t just weather the storm. We used it as fuel for transformation.